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MARIE KONDO SPARKS DONATIONS THROUGH HER NETFLIX SHOW

Posted by ALPHA88 CHARITY | Jan 09, 2019

Netflix’s “Tidying up with Marie Kondo” premiered on January 1st and has since become a cultural phenomenon. Kondo, also known as an “organizational guru,” is an expert in helping people convert their cluttered homes into simplistic spaces of inspirations. In the show, Marie helps families declutter and organize their homes. In doing so, she tells people to only keep items that “spark joy.” As viewers became inspired by the show, they too began to declutter and donate items that don’t spark joy. As a result, charities and thrift stores have seen an increase in donations, and thus, an increase in clothing for the poor.

The KonMari Method

How can a Netflix series influence such an increase in items being donated to charity? Well, Kondo’s method, known as the “KonMari method”, consists of gathering all of one’s belongings one category at a time, starting with clothing, books, papers, miscellaneous items and, finally, sentimental items. As one goes through their belongings, they get rid of items that don’t “spark joy.”

As more and more people continue to watch the Netflix series and clean out their closets, charities and thrift stores are seeing massive spikes in donations. Goodwills across the country have had an influx of donations of clothing, books, toys and even cars! Goodwill centers in the Washington, D.C. area have reported an increase of 66 percent compared to last January’s donations. But that is nothing compared to the 372 percent increase at the Gaithersburg, Maryland location.

Donating is Good for the Environment

There is another crucial way that donating locally to Goodwill and other charities and thrift stores is making an impact. Americans create more than 15 million tons of textile waste per year. That’s roughly 80 pounds of clothing per American each year. In 2012, 84 percent of textile waste ended up in a landfill or incinerator, both of which allow the garment to release toxins into the air. This is why donating, instead of throwing out clothing is crucial for the environment.

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